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呂春英 老師

阿美族


從事文創產業已邁入28年以上,一路曾經開辦過:  

1. 幼稚園3家  

2. 原住民餐飲業 

3. 原住民藝品店 

4. 原風時尚創藝股份有限公司6年  

5. 嘎嘎優28年


營業項目


文創商品/伴手禮品/手作飲品/工藝教學/教室出租/課程教學/歐式伴手禮

Master ALU

Amis


I have been engaged in the cultural and creative industry for over 28 years, during which I have established:

  • Three kindergartens

  • Indigenous catering business

  • Indigenous art store

  • Yuan Feng Fashion Creative Co., Ltd. for 6 years

  • Gagalu Studio for 28 years


Selling Products


Cultural and creative goods, handmade drinks, craft teaching, classroom rental, course teaching, European souvenirs

嘎嘎優工坊

Gagalu

​品牌故事

Brand Story

In Taiwan, the majority of indigenous ethnic groups have a deep connection with nature and sustain their lives through it. They often express their reverence for the gods of the universe through festivals, rituals, dances, and competitions. Due to the different traditional customs and lifestyles among the ethnic groups, a variety of festival styles have emerged, all of which are very distinctive and have great value in preserving and continuing cultural heritage.


Modern tribal youth are gradually seeking to preserve traditional cultural values and establish cultural exploration among their people. Currently, the working ethnic groups who have migrated to the north, although working in the city, should unite to inherit the life culture of their ancestors who lived in the Central Mountain Range or peaks three or four hundred years ago. This is a mission to continue the cultural heritage of the indigenous people and the industry or art as a treasure of value. Starting from understanding their own ethnic culture, the traditional festival falls into the wheel of historical time and space. It is necessary to continuously encourage ethnic groups to participate and repeat performances to convey the message of traditional culture, and also respond to the changes in the human environment in the operation of the festival. The historical context and original meaning of the ritual actions allow the cultural festival to take root in the thinking of modern ethnic groups, and learn "diversity", "identity" and "respect". The most important thing is to let the ethnic groups living in the city remember and revitalize the inherent traditional cultural customs of the tribe.

在臺灣原住民族群多數與大自然接觸、以天地維生,因此常常藉由祭典、儀式、歌舞、競技等來表達對天地神的崇敬。又因各族群間的傳統習俗和生活方式不同,故衍生出各式各樣的祭典風貌,都極富特色,非常具有保存文化延續傳承價值。


現代部落年輕人已漸漸尋找傳統文化保存傳統價值,並建立族人文化探索,目前北漂工作族人,雖在都會工作族人理應共同團結傳承祖先三、四百年前,居住在中央山脈太武或山峰的生活文化,當延續原住民族文化傳承使命及產業或藝術為珍寶價值。從認識自己族群文化開始傳承歲時祭儀,傳統祭典落入歷史時空的輪盤中,要不斷藉由活動鼓勵族人參與並重複展演復振傳達傳統文化的訊息,也在祭典運作中回應人類週遭環境的變化。祭儀行動的歷史脈絡與原始意涵,讓文化祭典深根後現代族人的思維,並學習「多元」、「認同」與「尊重」,最重要還是要讓旅居都市族群,感念復振部落固有的傳統文化習俗。


Focus Person

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